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Calling the announcement "notable," CNET observed that the "book publishing world has been less enthusiastic than its film and TV brethren about launching social-media partnerships, with much of the high-profile campaigns and deals so far limited to teen fiction series. GetGlue, which allows users to "check-in" regarding the movies, TV shows, music and books they're engaged with, will partner with publishers Hachette, Simon & Schuster, Random House and Penguin "to launch 'stickers,' the equivalent of Foursquare's achievement badges, for the season's biggest-ticket fiction and nonfiction books as well as bestselling authors like Tom Clancy and Paulo Coehlo," CNET reported.
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